Designed Life Marketing Privacy Policy
Oct 9, 2026 · @Ellie
Who we are
Last updated: October 9, 2026
Designed Life Inc., operating as Designed Life Marketing (“Designed Life,” “we,” “us”), is a digital marketing agency in Edmonton, Alberta. This policy explains what personal information we collect, why we collect it, and how we protect it.
We follow Alberta’s Personal Information Protection Act (PIPA). When personal information crosses provincial or national borders, we also follow Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA).
Our privacy officer is Elizabeth Fleming. Send questions or requests to:
- Email: info@designedlife.ca
- Phone: 780-242-1799
Information we collect
We collect only what we need to answer you, do our work, and run our business.
- Forms and quote requests: your name, email, phone number, business name, and the details you send us.
- Email and phone calls: whatever you choose to share with us.
- Client work: business contact details, billing details, and the project information you give us.
- Authorized purchases: if you ask us to buy something in your business’s name, like a domain or hosting, we collect the payment details needed for that purchase. We use them only for what you authorized.
- Website visits: pages you view, time on the site, device and browser type, general location (city level), and how you found us. Cookies and similar tools collect this. The next section explains how.
We don’t ask for sensitive information, like health details or government ID, through our website.
Cookies, analytics and advertising
Our website uses cookies and similar tools to measure visits and improve our marketing. These are the tools we use:
- Google Analytics shows us how people use our site, like which pages they visit and how long they stay. We look at this in summary form. We don’t use it to identify you.
- Google Tag Manager loads our other tools on the site. It doesn’t build a profile of you on its own.
- Meta Pixel measures the results of our Facebook and Instagram ads. It also lets us show our ads to people who visited our site. Meta may connect this to your Meta account under Meta’s own privacy policy.
Your choices
- Block or delete cookies in your browser settings. Some parts of the site may not work the same way.
- Opt out of Google Analytics with Google’s opt-out browser add-on.
- Manage Google ads in My Ad Center.
- Manage Meta ads under Ad preferences in your Facebook or Instagram settings.
- Opt out of interest-based ads from many companies at YourAdChoices.
How we use information
We don’t sell personal information. We don’t rent it or trade it. We use it to:
- answer your questions and send quotes
- deliver our services and manage client accounts
- send invoices and keep business and tax records
- understand how our website performs and improve it
- measure our ads and show them to past visitors
- send updates you agreed to receive
- protect our website and forms from spam and fraud
- meet our legal obligations
AI tools
We use AI tools, such as Claude by Anthropic, to help draft, analyze and organize our work. We share only the information a task needs. We don’t allow these tools to use your information to train their models.
Consent and email
When you fill out a form, email us or call us, you agree that we can use your information to respond. When you use our website, the tools above collect visit data. You can opt out anytime using the choices listed in the cookies section.
We follow Canada’s Anti-Spam Legislation (CASL). We send marketing emails only to people who agreed to receive them, or where the law allows it. Every marketing email has an unsubscribe link. We process unsubscribe requests within 10 business days.
You can withdraw your consent anytime, unless a contract or the law requires us to keep using the information. If withdrawing affects our work together, we’ll tell you how.
Service providers and storage outside Canada
We use trusted service providers to run our business. Some of them store or process information outside Canada. They may use it only to provide their service to us.
| Provider | What we use it for | Where information may be stored |
|---|---|---|
| Microsoft 365 | Email, files, calendar | Canada and the United States |
| Analytics, Tag Manager, ad and business accounts | United States and other countries | |
| Meta | Meta Pixel and ad measurement | United States and other countries |
| Anthropic | Claude AI tools | United States |
| Intuit QuickBooks | Invoicing and bookkeeping | Canada and the United States |
| GoDaddy | Website hosting and domains | United States |
Information stored outside Canada is subject to the laws of that country. Courts, law enforcement or other authorities there may be able to access it.
To learn more about how our service providers outside Canada handle personal information, contact our privacy officer.
Google user data and our internal tool
Designed Life runs a private internal tool called Jarvis. With the account owner’s permission, it connects to Google services we use or manage, such as Google Calendar and Google Ads. It uses that data to prepare schedules, reports and alerts for our team.
- Only Designed Life uses Jarvis. It is not offered to the public.
- Jarvis reads only the data it needs for those tasks.
- We don’t sell Google user data or use it for advertising.
- We don’t use Google user data to develop, improve or train general AI or machine learning models.
- We share Google user data only to deliver our services, to comply with the law, or with the owner’s permission.
- People at Designed Life view this data only to deliver our services, for security, or when the law requires it.
- You can remove Jarvis’s access anytime in your Google Account permissions.
Designed Life’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
Client account data
When you hire us, you may give us access to accounts like your website, Google Business Profile, Google Ads, Google Analytics, Search Console, Meta and your CRM. These accounts can hold personal information about your own customers, such as form leads.
- We act on your behalf and follow your instructions and our agreement.
- We access only what the work needs.
- We manage access through our business account, never a personal one.
- When our work together ends, we return or remove our access.
You remain responsible for your own privacy policy and for your customers’ consent.
How we protect and keep information
We protect personal information with safeguards that match how sensitive it is. These include multi-factor sign-in on business accounts, access limited to the people who need it, and encrypted connections.
We keep information only as long as we need it:
- Client and billing records: at least six years, as the Canada Revenue Agency requires.
- Inquiries that don’t become work: deleted after two years.
- Website analytics: kept for 14 months in Google Analytics.
- Payment details for authorized purchases: deleted once the purchase is complete. [confirm]
If a privacy breach creates a real risk of significant harm, we report it to the Office of the Information and Privacy Commissioner of Alberta. We also notify the people affected, as the law requires.
Your rights
You can ask us to:
- tell you what personal information we hold about you, how we used it, and who we shared it with
- correct information that is wrong or incomplete
- stop using your information, where a contract or the law allows
- delete your information, where a contract or the law allows
Send your request in writing to our privacy officer. We may ask you to confirm your identity. We respond within 45 days, as Alberta’s PIPA requires. If a request involves a cost, we’ll tell you before we start.
Complaints
Please contact us first so we can fix the problem. If we can’t resolve it, you can contact the Office of the Information and Privacy Commissioner of Alberta. For matters under federal law, you can contact the Office of the Privacy Commissioner of Canada.
Children and changes to this policy
Our services are for businesses. We don’t knowingly collect personal information from children.
We may update this policy as our services, tools or the law change. When we do, we’ll change the “Last updated” date at the top. If a change is significant, we’ll post a notice on our website.