NUVO Construction
Built to match the work
We designed & manage NUVO’s website,
Google Ads & SEO: Ongoing.
CLIENT
NUVO Construction Ltd.
industry
Renovation & Custom Homes
engagement
Renovation & Custom Homes
services
Website · Ads · SEO
the problem
Expert work, dated Website
NUVO builds high-end renovations and custom homes. The work is precise. The finishes show real care. None of that came through on their old website.
The site was built years ago in a drag-and-drop builder. It looked dated and loaded slowly. It did nothing to reflect the quality NUVO delivers in person.
NUVO came to us for a fix. They wanted their digital presence to match the work they do with their hands.
The client who raised our game
NUVO is not a passive client. They hold themselves to a high standard on every job. They expected the same from the business’s they work with.
That raised the bar for us. We treated it as a chance to sharpen our own systems.
behind the scenes
we leveled up our communication
NUVO is known for communication. Their clients always know what is happening and what comes next. We needed to meet that standard.
We built client portals to do it. Now our clients see exactly where their project sits. They submit requests and tickets in one place. The work stays clear on both sides.
This system started with the NUVO project. It now runs across our whole agency.
A website that lets the work speak
We built the new site in WordPress with Elementor. The goal was simple. Let the work speak.
That meant more images and less copy on every page. NUVO does beautiful work. The photos carry the message better than paragraphs do.
This took some give and take. NUVO wanted to tell visitors everything about their process. We wanted the design to breathe. We found the balance. The site says what it needs to say and still lets the work lead.
-Ben, NUVO Construction
story driven content that ranks
Search was shifting fast while we built. AI tools started answering questions that used to send people to websites. We needed an approach that held up.
We leaned into stories. Each project page shows the real work. What the space looked like before. What the client struggled with. How NUVO solved it.
This works for two reasons. AI cannot invent a true project story. A real story proves NUVO has done the work and shows Google the same thing.
A filterable projects gallery
We built a filterable Projects gallery for the site. Visitors sort NUVO’s work by type and find what matches their plans. It runs on a custom post type with a taxonomy and an Elementor loop grid.
google ads that track every dollar
We manage NUVO’s Google Ads across Edmonton, St. Albert, and Sherwood Park.
The work runs deep. We study seasonal search trends for kitchen renovation keywords. We read auction insights to see where NUVO stands against the competition. We test landing pages against each other to lift conversions. We built a retargeting campaign around a gated workbook called “Hiring Your Renovation Partner.”
Every month we report on performance. NUVO sees what the budget did and why.
SEO built from the ground up
We built NUVO’s SEO from the start. That covers keyword strategy and backlink acquisition. We set up GA4 to track the results. We handle the alt text and meta descriptions. We write blog content that helps the site rank.
We go to bat for NUVO
A vendor delivered low-quality backlinks that put NUVO’s SEO at risk. We caught it. We built the case with evidence and pushed for NUVO to be made right.
This is what ongoing work looks like. We protect the client’s interests, not just their rankings.
The relationship
Designed Life Marketing manages NUVO Construction’s website, Google Ads, and SEO on an ongoing basis. This is not a one-off build. We work with NUVO every month to grow their business online.
NUVO links to this page from their own site. That link is earned. We built their site and we run their marketing. This page is the proof.
even the 404 page got love
Most 404 pages are dead ends. We turned NUVO’s into a comic panel. Meet the Super-Intendent, a hero we drew from the faces of two real NUVO team members. The crew loved it. Small pages deserve care too.